Cupcakes have been big business since Carrie and company frequented Magnolia Bakery in the early 2000s during Sex and The City. Though some have tired of these tiny sweet cakes, the business shows no signs of slowing down. From the colossal giants to the seasonal hot shots, cupcakes are constantly evolving and are definitely here to stay.
Crumbs Bakery, a national franchise, is popular for its fanciful cupcakes that are more like a Willy Wonka fantasy than something you ate at birthday parties. Flavors like cosmo (vanilla cake filled with strawberry buttercream frosting and topped with lime cream cheese) and s’mores (chocolate cake filled with vanilla cream cheese frosting topped with chocolate cream cheese frosting, chocolate chips, marshmallows, and graham crackers) are among the most popular. If you want a really special treat, go for a Colossal Cupcake, which is 6 ½ inches high and serves up to eight people. This is one cupcake you can definitely share.
Georgetown Cupcake is a Washington, D.C. import that is already making a big splash in the New York cupcake scene. These cult favorites are popular for their classic flavors, the moist cake, and their smooth buttercream frostings. This winter, look for seasonal flavors like gingerbread, Christmas caramel, and Hanukah cupcakes, topped with fondant Stars of David.
Robicellis is gaining momentum at small, artisanal markets like Madison Square Park Eats and DeKalb Market. The gourmet flavors rotate, often daily, and past flavors have included the duckwalk (vanilla cake, blueberry port syrup, buttercream, and blueberries) and the Egyptian cobra (orange cardamom cake, Egyptian rice pudding buttercream, and spiced rice crisps.) Since the flavors change so frequently, be sure to check out the website daily to see what the flavors are at your nearest location.
Sweet Revenge is the place to get an alcohol kick with your sugar buzz. This West Village restaurant specializes in cupcakes and booze. Go for a signature cupcake like the sweet revenge, a peanut butter and chocolate creation, or for an artisan cupcake, like the Casablanca with pistachios and rosewater icing. The menu offers pairings with wine or beer—the most adult and possibly most delicious way to enjoy a cupcake.